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The marketing realignment has resulted in a leaner staff that has borrowed a Procter & Gamble branding philosophy to create nine individual profit centers that DMC manages, says Seyfreth. The department has been cut to 19 staffers from 30, with half of them deployed to DMC's nine facilities. Early and consistent marketing evaluation has been a key component in making the transition smooth and justifying the department's new direction. For instance, a recent nurse recruitment campaign was evaluated on whether it made the phones ring and the quality of nurse candidates.The internal communication process for reaching DMC's 15,000 employees and 3,000 physicians needed to become much more efficient. After evaluating what communication channels were most effective, DMC can now reach its internal audience in discount tiffany bangle than a third of the time it once took -from two days to eight hours. On average, marketing programs are evaluated on a monthly basis.

Although the marketing department has survived significant cuts, marketers aren't expected to be incredible at everything. "It's important to identify one or two excellent skill sets and share those talents across the organization," says Seyfreth. It's also important to regularly demonstrate how departmental achievements are contributing to organization-wide business goals like physician referrals and staff recruitment - an area where PR professionals often drop the ball.

Presentation is EverythingUltimately the way you are discount tiffany bracelet professionally is based on how you present your achievements. For Melissa McMahon, associate director of PR for America's Blood Centers (ABC), selecting major projects that demonstrate national PR results is key. McMahon's position was newly created when she joined ABC three years ago. She is annually evaluated on achieving national awareness for ABC and developing stronger PR relationships with ABC's 90 member organizations.

Unlike the agency background McMahon comes from where the discount tiffany cufflink process was driven by a leadership/management rating system, ABC's professional assessments are more informal. It's up to McMahon to develop communication goals and demonstrate key achievements.As a rule of thumb, she highlights three or four projects that convey national media results and demonstrate her ability to work with local PR counterparts. In addition to her base salary and 7% raises, McMahon receives sporadic bonuses for work well done. A recent example of work that earned her a bonus involved a crisis management project. One of ABC's local blood centers received bad press when a paper inaccurately reported that it had not adequately tested its blood supply, which resulted in a man contracting HIV from a tainted blood transfusion.

McMahon worked with the local center on developing accurate talking points discount tiffany earring set the record straight, tracked down appropriate FDA experts who confirmed the center was using appropriate blood tests and identified expert spokespeople. These efforts helped to contain the negative press and prevent it from spreading on a national level, says McMahon. The strategies also showed upper management that a solid communications infrastructure is in place for proactive media relations.Fleet Boston Corp.'s asset management unit has struck sales agreements with leading banks in the Netherlands and Singapore, a senior executive told an industry conference here.The deals -- with ING Group of Amsterdam and United Overseas Bank Group of Singapore -- are part of the banking company's strategy to expand national and global sales of its mutual funds through strategic alliances, said Robert L. Ash, managing director and chief executive discount tiffany key ring of retail investments.Mr. Ash, who oversees the $20 billion-asset Galaxy Mutual Funds Group, said the company is looking for growth abroad because "the industry is glutted in the United States." He spoke at a sales conference sponsored by American Banker and a sister publication, Bank Investment Marketing magazine.The deal with ING has both a domestic and an international component, said Richard Joseph, director of business development for the Galaxy Funds. The Dutch bank's U.S. sales force, totaling 6,000 people, has begun selling the Galaxy Funds, and Fleet's 1,160 full- service and platform brokers are selling ING's fledgling $800 million- asset U.S. fund family and its annuities.