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Of course name-change rages are nothing new to Hong Kong. Since the 1960s, the words "manufacturing," "property," "investment" and, more recently, "China" have been inserted into company names as successive business crazes swept the territory. This time around, it's hitech that is the flavour of the season. But analysts warn investors to be wary of companies that change their clothes too easily."Many are small companies with questionable management anyways," says Fineman. "You have to wonder if there isn't some hucksterism behind it."As marketers strive to build a better mousetrap, DTG studies proliferate. Morpace tiffany earrings uk Group, a health care information company, has thrown its data into the ring with new questions that get to the heart of what consumers learn from DTC advertising.

"We used a very open-ended and deductive method to figure out if the requests were a result of DTC advertising," said Ann Lee, coauthor of the survey and partner in Lee Analytics, a market research analysis firm. The report considered only print, television, Internet, or radio advertisements.Researchers found a strong white, upper middle class bias in DTC advertising. The survey also gives little evidence that DTC has increased prescribing for previously untreated conditions. This correlates to the finding that doctors are still the primary driver of prescriptions.

An interesting angle of the study was the comparison of DTC to health professionals as an information source-the first MM has seen. In that context, only 40 patients requested a product based on DTC advertising, whereas more than 500 consumers tiffany key rings uk a product through physicians and pharmacists.So what DO consumers learn from DTC? According to the report, most consumers view those advertisements as a reminder to renew their prescription. They also use advertising to gather more information for an existing product and to learn about a previously unavailable product.

The survey also questions the effectiveness of DTC at creating brand name awareness, which it found to be low. Perhaps that is because most consumers are only briefly exposed to a product's name and indication during ads---instead of on shelves at a store or in their tiffany money clips uk routine."Pharmaceutical companies need to do some basic market research to understand consumer dynamics,"explains Lee. "There needs to be more in the way of marketing support, such as an Internet address or toll-free number, to encourage awareness [of a product]after a consumer no longer looks at an ad."

Marketers have their work cut out for them, according to the study. The executive summary says, "Savvy drug makers will integrate DTC and professional marketing, using the favorable results of outcomes research to bolster public relations. Without these measures, manufacturers cannot count on DTC to reliably return on investment."The survey was conducted by telephone, reaching more than 1,000 consumers who visited the doctor in the past year.ManagedOps.com, formerly known as The Taylor Group, is investing $4 million in a marketing campaign designed to create leads for its service partners and has developed tiffany necklaces uk co-delivery model that relies heavily on the integration expertise of its partners.A $50 million investment from Great Hill LLC, an investment firm in Boston, is expected to fuel ManagedOps.com's marketing, research and development and staffing efforts. The ASP plans to hire 200 additional employees this year.

Partners are responsible for all implementation services including application integration, consulting, training, change management and ongoing support. ManagedOps.com's role is to manage the back-end operations for customers in its two data centers and back up partners with its staff and help desk."We are fully prepared to put our money where our mouth is through investments in partners and a series of workshops that will help partners make the transition to an ASP, teach them how to tiffany pendants uk and position our offerings and implement those offerings," said Dan Taylor, chief executive of ManagedOps.com, Bedford.