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A $6 million campaign, breaking today in Forbes, positions the Cincinnati agency as a provider of "end-to-end solutions." The twopage advertisements will also appear in The Wall Street Journal, Fortune and Business Week, as well as in Internet technology magazines and marketing publications."The companies that we really will be competing against in the Internet space are all advertising in these publications," Rentschler said. "We want to be thought of as the b-to-b specialists in a field that is dominated by generalists."Shelly Lazarus, chairman of the board of the American Association of Advertising Agencies, said, "We rarely use the tiffany necklace on sale tools we are most familiar with -advertising."The campaign targets business leaders and features a red ring symbol that is meant to represent the strategy, Internet and marketing offerings of the company.The "brand icon" becomes the ring in the nose of a bull, the earring of a spiky-haired youth or the bait on the hook a fish is about to swallow, in black-and-white photographs accented with red.

HSR 13213 is the holding company formed in January by the founders of Hensley Segal Rentschler, Inc. Along,with the marketing communications division, the company includes HSR Consulting and HSR Internet Services,Separately, Nationtax Online has hired HSR B2B after an informal review for its $3-5 million account.

The agency will manage advertising, public relations, strategic planning and Web design for the site, which enables small businesses to prepare, file and pay their taxes online."We were trying to find someone who knows how to communicate effectively tiffany pendant on sale businesses," said Marc Beaumont, vice president of marketing for the Birmingham, Ala.-based client.Ading new ways of marketing and making the cash registers ring is a challenge, but RED Distribution is Push with ideas. It RED Ink division has been successful in partnering with record labels to provide marketing, promotion and artist development how, modeled after Red Ink, comes RED Urban Music Marketing (RUM), which will focus on helping bring underground hip-hop music into the mainstream.

Also, as a way of finding new audiences for its music labels, RED has partnered with companies outside the music industry in order to attract those who love music but hate the record store.MARRIAGE WITH CORPORATE AMERICAWith so many items providing competition for entertainment dollars these days, RED Distribution sought a way to differentiate itself "We had to figure out a way to reach consumers via their lifestyle, not just by their tiffany ring on sale taste. We needed-and continue to need-to attract people who drink wine, drive Jaguars and buy Rolexes. Those are the people who have a higher level of disposable income," says Laura G. Marques, VP of marketing.

To achieve its goal, RED began to tap into other people's audiences. "I'Ve had jazz music that appealed to wine drinkers, and punk music that appealed to snowboarders. 16 find those new customers, we partnered with other corporations for cross-promotions. For example, we will work with a wine company to distribute jazz CDs at their wine tastings," Marques explains. Where do they find these partners? At conventions that have absolutely nothing to do with the record business. RED seeks out contacts for sponsorships and partnerships. The company has even done a couple of consumerdriven campaigns where it was able to tiffany sale costs among corporate partners, labels and itself "It was very reasonable for all of us," says Marques.

RED INK AND RUMMRed Ink was started two years ago as an offshoot of Tri-Star Music, which was a Sony label created to develop overseas Sony acts for the U.S. market. "It was an experiment that worked to a certain extent, but we decided to enlarge the spectrum and to work with Sony labels to develop artists in the U.S.," says Howard Gabriel, VP and general manager.Sought are young entrepreneurs who are looking for marketing and distribution assistance. Under the RED umbrella, cheap tiffany bangle are about 20 labels, including some with well-known or emerging artists, such as Eminent (Emmylou Harris) and New West (Stan Ridgeway).