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Red Ink's mission is to provide such services as creating and implementing each phase of an artist's marketing plan, including sales, promotion, administration and publicity; developing budgets; creating marketplace awareness; managing inventory; interfacing with RED cheap tiffany bracelet; and analyzing marketplace information."RUMM is based on the same marketing structure and was born to find a home for the great, emerging hip-hop underground that we see becoming a force in independent music," says Alan Becker, general manager. The urban market, he says, is much like the alternative market was 10 years ago: vibrant, local groups on the verge of going national or even worldwide.

"RUMM will offer sales and product management and will be a guide for these labels through the distribution system and the retail landscape to a more mainstream account that, we believe, will be the ultimate destination for these records," Becker explains.RUMM is looking for labels that are making great records but have not yet developed the marketing area of their company. Three labels that fit this criteria will have their first albums released through RED in early March. They are Hieroglyphics (Del The Funky Homosapien's "Black On Both Sides"), Stimulated (Missin' Linx's "Exhibit X') and D.J. Honda Recordings (DJ Honda's "hIII").

The services RUMM will offer labels are much cheap tiffany cufflink same as offered by RED Ink: sales, consisting of help in scheduling and planning releases; manufacturing; creating marketing plans and release sheets; overseeing the initial sales solicitation process; and coordinating with the promotion marketing and sales teams of RED Distribution."We'll either work with a label's independent network of promoters or publicists, or we will refer them. The idea is to help these labels take the grass-roots work that they have done and bring it to retail in a way we have successfully done in the past with other labels. We believe that what these labels are doing now should be netting them a much bigger business than they are actually getting," Becker says.

"The industry is based on independent record labels, and we hope to continue in that vein. We have distribution expertise coupled with a label's A&R vision. That helps provide records with the best chance for success at both retail and consumer levels," Gabriel says.Demi did it. So did Madonna, Travolta, Arnold and DeVito. Eventually all the beautiful people were puffing robustos and coronas while schmoozing, partying and sauntering among the paparazzi. With cheap tiffany earring in hand or in mouth they exuded a cocky, self-assuredness, proclaiming to the world,"I've made it."So cigars become the fashion accessory connoting success and hipness starting in the mid 1990s,about the time the riffraff took notice in droves and began visiting smoke shops, cigar bars and cigar tastings, and stashed those beginning collections at home in Tupperware and Rubbermaid containers.Everyone seemed to be lighting up, and soon enough the cachet of cool dimmed. Fair-weather cheap tiffany key ring stopped buying stogies because they were too expensive, too smelly, too square, and sales slowed during 1998.

Yet contrary to perception, cigar popularity has not burned out. The last two years account for the two best 12-month periods in the history of premium, handrolled cigar sales, per Cigar Aficionado magazine, and between 10 to 12 million U.S. consumers still light up occasionally, compared with 3 million in 1992.

During the height of the cigar boom, manufacturers simply had to get their wares on the shelf, generate a bit of awareness with lifestyle magazine ads and smoke publication reviews, and then sprinkle a few events here and there to pass out sampies to novices. But today's market has a sizable core of serious smokers, more than ever before, which has changed the dynamics of marketing in this category.

"It's like the stock market," said Jerry Shereshewsky, who goes by the title of cheap tiffany money clip yahoo at Yahoo!, which partnered with Tabacalera for several online promotions. "Just like you don't have to be a genius to make money in this bull market, you don't have to be a genius to sell cigars in a hot market. But now the cigar industry has to market, and that is something that has not been done before. Do cigar companies know who smokers are? No, because they've always focused on knowing their retailers."